Click on the categories below to find out the full criteria.

Brand Awards

NEW Made In Britain Footwear - Export Growth Award

As agreed with the British Footwear Association, the Award will be presented to the British footwear manufacturer showing the biggest verifiable year-on-year percentage increase in terms of value of export sales.

All entrants will be required to make a short written presentation covering:

  • How did they select their target markets?
  • Their Channel Strategy – Route to Market – terrestrial or online retail.
  • What are the key brand attributes/ USP they used to break into their chosen markets?
  • What is the main reason for their export success?

The entries for this category will be judged by the British Footwear Association.

NEW Accessories Brand of the Year

Open to any brand producing high end accessories, including but not limited to handbags, leather goods etc, that are sold in stores in the UK and/or Northern Ireland/Eire.

Men's Footwear Brand of the Year

Open to men’s footwear brands sold in stores in the UK and/or Northern Ireland/Eire.

Ladies' Footwear Brand of the Year

Open to ladies’ footwear brands sold in stores in the UK and/or Northern Ireland/Eire.

Children's Footwear Brand of the Year

Open to children’s footwear brands sold in stores in the UK and/or Northern Ireland/Eire.

Outdoor Footwear Brand of the Year

Open to brands deemed as outdoor, including but not exclusive to walking shoes/boots, sold in stores in the UK and/or Northern Ireland/Eire.

Comfort/Wellness Footwear Brand of the Year

Open to brands deemed as a comfort or wellness brand, sold in stores in the UK and/or Northern Ireland/Eire.

Fashion Footwear Brand of the Year

Open to brands deemed as a comfort or wellness brand sold in stores in the UK and/or Northern Ireland/Eire.

Footwear Brand of the Year

Open to any footwear brand sold in stores in the UK and/or Northern Ireland/Eire.

Shoecare Brand of the Year

Open to any shoecare brand sold in stores in the UK and/or Northern Ireland/Eire.

Retailer Awards

Men's Independent Footwear Retailer of the Year

Open to any independent footwear retailer in the UK and/or Northern Ireland/Eire selling men’s footwear.

Ladies' Independent Footwear Retailer of the Year

Open to any independent footwear retailer in the UK and/or Northern Ireland/Eire selling ladies’ footwear.

Children's Independent Footwear Retailer of the Year

Open to any independent footwear retailer in the UK and/or Northern Ireland/Eire selling children’s footwear.

Fashion Independent Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire selling three or more footwear brands deemed as ‘fashion’ brands.

Outdoor Independent Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire selling three or more footwear brands deemed as ‘outdoor’, including but not limited to walking shoes/boots.

New Independent Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire that has been established within the last three years.

Independent Family Footwear Retailer of the Year

Open to any independent footwear retailer with a store in the UK and/or Northern Ireland/Eire selling brands for ladies, men and children.

Multiple Footwear Retailer of the Year

Open to any independent footwear retailer with five or more stores in the UK and/or Northern Ireland/Eire.

Shopfront of the Year

Open to the very best window displays from an independent footwear retail store, from February 2018 onward, that best promote the retailer to the public.

Industry Awards

Platinum Shoe Award

Coming soon.

Leader in Customer Service

Coming soon.

Footwear Designer of the Year

Coming soon.

Personality of the Year

Coming soon.

Student Shoe Fitter of the Year

Coming soon.

Best Use of Technology/e-tailer of the Year

Open to all brands and retailers that have a brick and mortar presence, who use technology in an innovative way.