Brand Awards

Entrants in each of these categories must have relevant products available in the UK market.

  • Men’s Footwear Brand of the Year
  • Ladies Footwear Brand of the year
  • Children’s Footwear Brand of the Year
  • Outdoor Footwear Brand of the Year
  • Comfort/Wellness Footwear Brand of the Year
  • Fashion Footwear Brand of the Year
  • Footwear Brand of the Year
  • Shoe Care & Accessories Brand of the Year

Retailer Awards

Entrants in each of these categories must have a UK-based ‘bricks’ and mortar’ retail store.

  • Men’s Independent Retailer of the Year: between 1 and 5 stores which sell men’s footwear.
  • Ladies Independent Retailer of the Year: between 1 and 5 stores which sell ladies footwear.
  • Children’s Independent Retailer of the Year: between 1 and 5 stores which sell children’s footwear.
  • Fashion Independent Retailer of the Year: between 1 and 5 stores which sell fashion footwear.
  • Outdoor Independent Retailer of the Year: between 1 and 5 stores which sell outdoor footwear.
  • New Independent Footwear Retailer of the Year: between 1 and 5 stores where 1 of the stores has been open less than 5 years.
  • Multiple Retailer of the Year: more than five stores which sell footwear.
  • Independent Family Footwear Retailer of the Year: between 1 and 5 stores which sell footwear for both adults and children.
  • National Shop Front of the Year: a footwear store with an outstanding window display.

Industry Awards

  • Best Use of Technology/etailer
  • ‘The Platinum Shoe’ Award (Formerly known as best Footwear Representative)
  • Leader in Customer Service
  • Personality of the Year
  • Footwear Designer of the Year

Student Shoe Fitter of the Year

This is the SSF’s own award that they present at the event. They do all the voting in house. For more information, visit their web page www.shoefitters-uk.org/